Think you're too good to promote your show? Think you will just draw enough without telling anyone?

No matter what level of band you are, you are NEVER too good to promote yourself. You would be a fool if you thought that someone would take care of everything for you. Even if almost all of it was indeed taken care of there are still people that you could run into personally that don’t know about it and if you mentioned something to them they could come! You MUST use every resource available to get your show info out! You say no one uses MySpace anymore? Wrong, there are still some late adopters who do! You’ve never had anyone from MySpace come to a show before? Well how long ago was that? Maybe this is the time. Maybe you’ll be a featured artist and all of the sudden people will care! And if it’s not posted they’ll never know. What does it take all of 2 minutes to post it on there?

Are you Twittering about it at least once a day? You should be. Probably even twice a day with different wording each time. Is your Facebook profile so locked down private that people can’t even see it? If so then the event you posted that you thought was enough probably won’t be seen by anyone other than those you sent the invite too. Did you put it on Eventful or Lastfm? People use those services a lot ya’ know. How about good ol’ PureVolume. Forgot about them huh? Well lots of other people didn’t.

The point is that you have a responsibility to self promote your shit. How else are people going to know about it if you are a small band? How are the non-hip people going to know about it if you’re a large band? POST THAT SHIT EVERYWHERE! Graffiti the internets with your flyers! And, yes, get out there and hand out real deal paper flyers outside of similar shows! Organize a street team to do this for you or with you at lots of venues and put them on the guest list for free entry or give them a shout out during the set for helping you get the word out. You’re right, not everyone will come but a few might, and they’ll probably bring a friend. So even if three come and bring friends that’s now six people.

If you have too much pride or rely on other people too much no one will come. Not because they didn’t want to, but because they didn’t know.